I recently wrote a short article on branding—what it is and why it matters—for the Logoworks Newletter.
It’s pretty basic stuff, written mostly for new business owners, who have heard about branding but may not know how to do it.
If you are inclined, you can read it over at the Logoworks Newsletter Blog.
And if you simply can’t get enough of my basic thinking on branding, you can also read an older article, The 5 Things Everyone Should Know about Branding, here.